Sometimes, branding proves its power in the most unexpected ways. A simple, everyday product can suddenly take on a whole new meaning when it collides with a viral moment. In today’s digital age, brands don’t always choose their spotlight; sometimes, the spotlight simply finds them.

Across South Africa, the call to protect women has grown louder as communities confront the ongoing crisis of gender-based violence and femicide. Businesses, organisations, and ordinary citizens are uniting to highlight both the urgency of the moment and the undeniable value women bring to society and the economy. Standing with women is not tied to a single day or campaign — it is a continuous commitment to justice, dignity, and the preservation of lives.

As the year winds down, organisations prepare for farewells, recognition events, and festive celebrations, moments that rely on thoughtful branding to stand out. From customised diaries and notebooks to trophies, plaques, banners, and gift boxes, businesses seek personalised items that elevate their events and strengthen brand visibility.

In today’s saturated advertising landscape, successful marketing campaigns rely on creativity that captivates and connects. This study explores how brands use billboard advertising to engage audiences through humour, ambiguity, relevance, and unexpectedness, with Naked Insurance as a point of reference.

Mainstream media have long fulfilled a variety of roles: from collaborating with organisations to drive shared agendas, to facilitating platforms for dialogue, sharing information, and delivering entertainment. Since emerging in the early 2000s, podcasting has rapidly gained popularity, adopting many of these same functions and adapting them to the promotional and marketing landscape. In this article, we take a closer look at how these roles are integrated into modern podcasting.

Have you considered podcasting as a way to boost your marketing efforts? Recently, the medium has attracted large audiences with its conversational-style content that breaks free from rigid mainstream formats, sparking meaningful engagement around brands. Leverage the power of podcasting and explore how it can fuel your business growth.

Since it’s one of the oldest printing techniques, screen printing is often underrated by those unfamiliar with its strengths. Yet, it has matured gracefully over time, much like fine wine, helping brands stand out and connect powerfully with their target audiences.

Harness the vibrant colours and lasting quality of our large-format dye sublimation printing. Elevate your promotional campaigns with premium, custom-printed items. From school and sports uniforms to professional workwear, we deliver best results every time.

Whether you're launching a new campaign or refreshing your brand’s image, vinyl wraps make it easy to stay dynamic and professional. Discover how custom vehicle wraps can power up your marketing strategy.

UV printing is revolutionising the world of promotional products with its vibrant, durable, and fully customisable output. With quick turnaround times, exceptional print quality, and cost-effective production, UV printing gives businesses a creative edge in standing out. Discover how this versatile technology can elevate your promotional strategy.

With the right tools — like bold screen printing, seamless dye sublimation, and precise UV printing — even the smallest player can make a lasting impact. At Image at Work, we help your brand stand tall, stand out, and be seen.

In many South African townships, the name "Checkers" is commonly used to refer to plastic bags, even when they come from other stores. This reflects how some brands become so ingrained in daily life that their names replace the actual product names. Understanding how and why this happens involves looking at marketing strategies, partnerships, and consumer habits.

There’s magic in the moment someone realises they’re getting something for free, and it’s even more powerful when that item carries your brand. Promotional giveaways create instant connections and long-lasting impressions. Discover how these pocket-sized dynamites spark engagement and elevate your visibility at any event.

In today's digital world, influencers are the new opinion leaders, shaping consumer choices and amplifying brand reach through trust, engagement, and authentic content. Discover how strategic partnerships and thoughtful branded experiences can transform influencer marketing into lasting brand recognition.

The diffusion of innovation model explains that technologies are adopted by audiences in stages, with widespread acceptance occurring only after repeated exposure over time. This concept applies across many areas of society, including marketing and promotion. Consider how communities gradually embrace brands and products; it’s a process built on consistent visibility and engagement.

A masterclass can be an excellent way to promote a brand. Sponsors can capitalise on its reach by incorporating their promotional materials for added visibility. In today's attention-driven landscape, any platform that captures audience interest is a valuable tool for brand promotion.

While you may show appreciation for the mother figures in your life every day, Mother’s Day is a unique opportunity to make them feel truly special. Celebrate the occasion with our wide selection of personalised gifts; choose one or two thoughtful ideas to create lasting memories.

There’s no reason not to invest in branding for promotional purposes, you have every technique at your fingertips, ready to suit any project you picture. Whether it’s something simple like pens or more complex like banners and vehicle wraps, there’s always a solution to bring your idea to life.

Easter is a significant religious celebration, but it’s also a valuable opportunity for businesses to promote their brands and products. By using custom-branded items, you can effectively connect with a wide audience and elevate your brand visibility.

Memorable experiences aren't just shaped by what's inside the box. That first glance at the package, filled with anticipation, sends chills of excitement. An inviting box design elevates the entire experience.