From Overlooked to Unmissable: Let Your Brand Stand Out Like the Meerkat with Image at Work

The digital age has rewritten the rules of visibility. Where once polished appearances and big budgets ruled advertising, today it’s consistency, clever strategy, and relatability that steal the spotlight. Now, even the smallest players have a chance to rise — just like the humble meerkat, a creature that has recently taken social media and popular culture by storm.

This shift has even changed the way animals are portrayed in storytelling. For years, lions, elephants, and eagles dominated wildlife narratives — until ordinary creatures like warthogs and meerkats stepped in. Kasongo, the clever warthog, captured hearts online. And right beside him? The unlikely icon — a meerkat — now trending across platforms, charming its way into the global conversation.

So, ask yourself: is your brand the overlooked meerkat trying to be seen among the industry’s “Big Five”? If so, it’s time to change that narrative. At Image at Work, we believe that even a "small" brand can become the next viral sensation — not by imitating the giants, but by showing up where it counts, just like that unstoppable little meerkat. And we’re here to make sure you show up boldly.

1. Screen Printing: The Meerkat’s Battle Cry on Fabric

The meerkat didn’t rise by hiding — and neither should your brand. Screen printing is your opportunity to be seen loudly and clearly. This method is known for its bold, long-lasting prints on apparel such as t-shirts, hoodies, and more. But its power extends beyond clothing — think mugs, tote bags, water bottles, and gift bags, all shouting your brand message every time they’re used.

If you’ve been searching for “screen printing near me” or “branded merchandise,” you’re already on the right track. Screen printing is perfect for large batches of promotional items, making it the most cost-effective way to make your presence felt — whether at events, campaigns, or in your everyday customer engagement. Just like the meerkat that keeps popping up in your feed — small, consistent appearances add up to a powerful presence.

2. Dye Sublimation: Seamless Exposure, Meerkat-Style

What’s the secret behind those huge, eye-catching backdrops at interviews and sporting events? Dye sublimation. This technique allows you to print vibrant, full-colour designs on large fabric surfaces — perfect for banners, branded flags, and high-impact display materials.

The beauty of dye sublimation is its ability to produce large, seamless designs — just like the big impression left by a small meerkat trending worldwide. Dye sublimation is commonly used to print the wall banners often seen as custom-branded backdrops during interviews at sporting events or exhibitions. These displays strategically place brands where they gain maximum visibility. Some companies also collaborate with soccer teams, printing flags that feature both their logos and those of the teams they sponsor. A notable example is TCL, an electronics brand, partnering with Arsenal Football Club and the Vodacom Bulls.

You might not have Arsenal or Vodacom Bulls in your corner yet, but that doesn’t mean you can’t win big. Partnering with smaller teams and supplying branded fan flags or wall banners is a budget-smart way to ensure your brand is seen and remembered. And here’s the magic: fans keep those flags. Long after the whistle blows, your brand is still there.

3. UV Printing: Small Items, Massive Impact — Just Like the Meerkat

If dye sublimation is your megaphone and screen printing your drumbeat, UV printing is your secret weapon — precise, versatile, and incredibly effective. This direct-to-object printing technique lets you brand a wide range of products — pens, notebooks, water bottles, phone cases, stress balls, golf balls — even custom packaging.

These may seem like small things, but don’t underestimate their power. Distributed as giveaways, they travel far and last long — keeping your brand visible in homes, offices, gyms, and workshops. That’s the magic of being practical and persistent — just like the meerkat that’s quietly winning attention everywhere.

Every glance at that branded pen or water bottle is another reminder that your business exists — showing up in the background, yet always present.

Your Brand Deserves to Be Seen

In a world where attention is hard-won, being small is not a disadvantage — it’s an opportunity. With the right tools and a consistent presence, even a meerkat can outshine a lion. And with Image at Work by your side, your brand can rise just as powerfully — through vibrant dye sublimation, bold screen printing, and precise UV printing.

Stand up. Show up. Be seen.
Your visibility begins here. Feel free to reach out to us for a quote.