Digital Marketing & Social Media Services

We offer tailored solutions for your digital presence, helping your brand stand out and thrive online. From Google Ads audit and optimization to social media management, we create strategies that boost engagement, drive conversions, and grow your business. Whether you need expert ad management, targeted content, or paid promotions, we craft campaigns designed to fit your unique goals.

Google Audit

Basic Audit

  • We evaluate the organization of your campaigns, ad groups, and targeting settings to ensure that everything is properly set up for optimal performance. This helps eliminate inefficiencies and improve overall account structure.

  • We review how your budget is being allocated across campaigns and ad groups to ensure you're investing in the areas that provide the best return on investment. If needed, we’ll suggest adjustments to enhance budget efficiency

  • We analyse the effectiveness of your keywords, looking at factors such as search volume, relevance, and performance. We’ll highlight underperforming keywords and provide recommendations to refine your keyword strategy.

  • We assess your ad copy and extensions to ensure they are compelling, relevant, and optimized for engagement. This includes a review of headlines, descriptions, and call-toaction language, as well as ad extensions like site links and call extensions

  • We evaluate the relevance and user experience of the landing pages linked to your ads. This helps ensure a seamless flow from ad click to conversion, ultimately improving your Quality Score and conversion rates.

Standard Audit

  • All the elements of the Basic Audit are included, such as campaign structure assessment, budget allocation efficiency, keyword performance check, ad copy & extensions review, and landing page relevance check.

  • We conduct a detailed review of your Google Ads Quality Score and Ad Rank, two key factors that affect ad performance and cost-efficiency. By analysing these metrics, we can pinpoint areas for improvement to boost your ad rankings and lower your cost-per-click

  • We analyse your CTR and CPC to assess the effectiveness of your ads. By identifying underperforming ads and keywords, we provide actionable recommendations to improve these metrics and increase your ad’s effectiveness while controlling costs

  • We analyze the ads of your top competitors to understand their approach and identify areas where you can gain a competitive edge. This includes reviewing their ad copy, keywords, and overall strategy, giving you insights into what’s working in your industry

Comprehensive Audit

  • All features of the Standard Audit are included, such as the competitor ad analysis, Quality Score & Ad Rank review, and click-through rate (CTR) & cost-per-click (CPC) performance analysis.

  • We perform a deeper dive into keyword performance, identifying high-performing keywords and those that need further refinement. This analysis includes keyword match types, negative keywords, and long-tail keywords, ensuring that your keyword strategy is fully optimized for reaching the right audience

  • We evaluate how well you’re targeting different audiences and segments, looking at factors like demographics, interests, and behaviours. We’ll suggest ways to refine your audience targeting for improved relevance and ad performance.

  • We assess the effectiveness of any A/B testing you’ve done on your ads. By evaluating test results, we’ll help refine your ad copy and landing pages, ensuring your experiments are driving measurable improvements.

  • Beyond the basic relevance check, we perform a thorough review of your landing page performance, focusing on load speed, user experience, and conversion optimization. This ensures that your landing pages are aligned with your ads and fully optimized for conversions.

Starter Package

  • We manage a single campaign tailored to your business goals, whether it's a Search campaign to capture high-intent customers or a Performance Max campaign to maximize reach across Google’s entire ad network.

  • We conduct in-depth keyword research to identify the best search terms that align with your products or services. This ensures your ads appear in front of potential customers actively searching for what you offer

  • Compelling ad copy is crucial for driving engagement. We craft persuasive, high-quality ad text and set up creative elements to maximize click-through rates and conversions.

  • Reaching the right audience is key to campaign success. We optimize your targeting settings based on demographics, location, and interests to ensure your ads are seen by the most relevant users.

  • We provide a clear and concise monthly report detailing key performance metrics such as impressions, clicks, conversions, and ad spending. This helps you track progress and make informed decisions about your ad strategy.

Growth Package

  • Expanding on the foundational elements of campaign management, this package provides additional strategies and tools to enhance your ad performance.

  • We manage up to three campaigns across different Google Ads networks, ensuring your business reaches the right audience through various ad formats. Whether it’s Search ads for intent-driven traffic, Display ads for brand awareness, Shopping ads for e-commerce growth, or YouTube ads for video engagement, we tailor the strategy to your business needs

  • We implement A/B testing to analyse different ad creatives, headlines, and targeting strategies, allowing us to refine your campaigns for better performance and higher conversions

  • Ensuring that every lead, purchase, or desired action is accurately tracked, we set up and monitor conversion tracking to measure the effectiveness of your campaigns and make data-driven adjustments.

  • Understanding your competition is key to staying ahead. We analyse competitor ad strategies to identify gaps and opportunities, helping you refine your approach and outperform competitors in your industry.

Advanced Package

  • Building on the Growth Package, this level of management offers more advanced strategies, deeper audience insights, and customized optimization techniques for high-performing campaigns.

  • We manage and optimize an unlimited number of campaigns across all Google Ads platforms, allowing for a highly diversified and scalable advertising strategy tailored to your business needs.

  • We develop dynamic and responsive ads that automatically adjust in size, format, and messaging to maximize engagement and performance across different placements

  • Using data-driven insights, we refine audience targeting by segmenting users based on behaviour, interests, demographics, and past interactions. We also implement strategic retargeting to re-engage potential customers and drive higher conversion rates.

  • We implement tailored bidding strategies that align with your campaign goals, whether focusing on maximizing conversions, lowering cost-per-acquisition, or increasing brand visibility. We also optimize budget allocation across campaigns to ensure the highest return on investment

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

We craft tailored social media solutions that boost your digital presence and drive real engagement. More than just management, we build narratives that align with your brand and resonate with your audience. Our package spans Instagram, TikTok, LinkedIn, and Facebook—powered by analytics and Meta ads for targeted growth and deeper connections

Steady Work

  • Just Posting

  • Content ideation involves brainstorming ideas for content that will engage your target audience. Our team will create and curate relevant and engaging content for your brand. It is important to consider the interests of your target audience and new trends.

  • Careful platform selection is essential for successfully reaching your target audience. Additionally, you should analyze which platforms are most popular with your desired demographic and tailor your strategy to reach them more effectively.

  • Daily or weekly depending on the agreed-upon strategy.

  • Ideal for budget-conscious businesses, our posting package ensures a strong online presence without breaking the bank. Curated, engaging content at an affordable price for maximum impact.

Smart Work

  • Posting and Analytics with Monthly Feedback

  • Content ideation involves brainstorming ideas for content that will engage your target audience. Our team will create and curate relevant and engaging content for your brands goals. It is important to consider the interests of your target audience.

  • Elevate your strategy with the robust analytics capabilities of Buffer's platform with in-depth insights and data-driven metrics to refine your approach, ensuring every post contributes to your brands goals, maximize performance and make informed decisions for a more effective social media presence.

  • Daily or weekly depending on the agreed-upon strategy to reaching your audience effectively. Identify peak times for engagement on various platforms tailored your schedule for maximum impact ensuring your content resonates and fosters stronger connections.

  • Receive comprehensive insights with detailed reports on engagement, reach, follower growth, and content performance. Stay informed and track your brands progress effortlessly for a data-driven approach to your brands social media presence.

Loud Work

  • Posting and Analytics with Paid Promotion and Monthly Feedback

  • Content ideation involves brainstorming ideas for content that will engage your target audience. Our team will create and curate relevant and engaging content for your brand.It is important to consider the interests of your target audience and new trends.

  • Amplify your social media platforms reach by boosting top-performing posts. Utilize paid promotions to maximize visibility and engage a broader audience for enhanced online impact and increased following

  • Elevate your strategy with the robust analytics capabilities of Buffer's platform with in-depth insights and data-driven metrics to refine your approach, ensuring every post contributes to your brands goals, maximize performance and make informed decisions for a more effective social media presence.

  • Ensure effective resource utilization by allocating a portion of your budget to paid promotions—a strategic investment that enhances your reach, impact, and return on investment. Our comprehensive reports provide valuable insights into both organic and paid performance, allowing you to track effectiveness and make informed decisions that drive success across all social media channels.

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